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Modern marketer

Marketing is going the “digital” way and hence apart from being creative, marketers also need to stay up-to-date with technology. Technology has opened up many new platforms for marketing and also tools for measuring the impact of marketing campaigns. Data is now gaining more and more importance because it helps to track performance. Therefore, the modern day marketer is not ... Read More »

Time to Rebrand? Follow These 3 Steps

One of the first things you must do when you launch a business is develop and market your own unique company brand. As the business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand. Read More »

17 practices for top performing sales people

Many people wonder what separates a top performing sales person from the rest of the pack. In most cases, it’s because they apply a number of best practices in their daily routine. Here are 17 best practices of top performing sales people. Read More »

Don’t Sell a Product, Sell a Whole New Way of Thinking

We all know the story. A team creates a groundbreaking new innovation only to see it mired in internal debates. When it is eventually launched in the market, there is an initial flurry of sales to early adopters, but then sales cycles become sluggish. Pilot customers are enthusiastic, but broader adoption is slow even with customer support and training. All ... Read More »

Win-Win Negotiation – Finding a Fair Compromise

Do you feel that someone is continually taking advantage of you? Do you seem to have to fight your corner aggressively, or ally with others, to win the resources you need? Or do you struggle to get what you want from people whose help you need, but over whom you have little direct authority? If so, you may need to ... Read More »

Why is customer care is important to your organization

Customer service handles company issues in stores, over the phone and even by email. Companies that produce highly technical products, such as software or satellite television, often have technical support staffs to resolve problems. Customer service is important to an organization for a number of reasons. Foremost, it would be difficult for a company to survive without customer service, as there would ... Read More »

Using social media marketing

Using Social media has become so large that it is the perfect base for low cost advertising. There is so much to do to incorporate social media into your business that you can be lost as to what to do. With the right approach you can use social media to greatly increase your business. Read More »

How to Be Assertive Without Being Arrogant

Assertiveness is a very important means for communicating your needs in a way that is fair to both yourself and to others. Unfortunately, for some insecure people, assertive people are sometimes threatening and it is easier to label them as arrogant, selfish, or unhelpful when they receive the answer “no” or when boundaries are made clear by the assertive person. ... Read More »

5 Ways Creativity Leads to Productivity

Business leaders tirelessly chase productivity. Everything we do — every hiring decision, every software purchase, every reorganization — all boils down to wringing out just a little bit more. Productivity is the turning of the gears, the day-to-day execution and (hopefully) excellence that keeps the lights on and the numbers in the black.   Read More »

Discover Your Learning Style

Each person has different learning preferences and styles that benefit them, including auditory, visual, logical, social, solitary or tactile. It is not uncommon for people to discover certain learning styles that work best for them or styles that are preferable in certain situations. It is also possible for individuals to develop learning styles never utilized in the past or further ... Read More »