Why Customer Retention Is King: The Evolution Of Retention Marketing - Malta Business School
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Why Customer Retention Is King: The Evolution Of Retention Marketing

The primary objective of Retention Marketing – to keep customers engaged and interested in your products and services – has not changed, but the way companies approach customer retention has. Thanks to constantly-evolving technology and customer expectations, Retention Marketing is currently in the midst of a major shift towards customer-centric engagement and personalization.