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General Management

From Management to Leadership

Chances are, if you’ve spent any time at all engaging with the corporate world, you’ve got the word management bursting out of your ears. At some point in our adult lives, we’ve all had to deal with some kind of manager. You may even be one yourself. Within this world we know to be normal, everything is managed. It is ... Read More »

The Importance of Business Education

Lorenzo Mule Stagno

I am a firm believer in Education, in all its different forms, because of the reasons I shall try to expound on in the text below, as well as due to my own personal experiences (more detail to follow). Although for most people, I suppose, the answer is as obvious as it is to me, I decided to give the ... Read More »

Small States: From caterpillars to butterflies (Part 1)

These are defining times for small states. Globalisation, the knowledge economy and the internet are creating new scenarios which present changed threats and opportunities for small states.  Key concepts such as time and space are being redefined and new paradigms are fast emerging. If small states are to succeed in meeting their economic and social objectives a change in mind-set ... Read More »

Does Corporate Social Responsibility Pay?

A recent conference on Corporate Social Responsibility (CSR), organised by the Malta Standards Authority to commemorate its tenth anniversary, brought together a panel of speakers very much involved in CSR. This is a concept to run organizations profitably yet in a social and environmentally responsible way in order to achieve business sustainability and stakeholders satisfaction. Corporate social responsibility used to ... Read More »

The Application of Virtue Ethics in Marketing – The Body Shop Case perspective

Introduction of Virtue Ethics Virtue ethics can offer an adequate ethical alternative for those practioners who are not happy with Kantianism or utilitarianism. Virtue theory knows its beginning to Aristotle (384BC) and unlike other normative theories it is not primarily concerned with action/behaviour but focuses primarily on virtues or the ethical character. In other words whilst other normative theories attempt ... Read More »

SME Entrepreneurship in Europe – and what about Malta?

Lorenzo Mule Stagno

On 9th July 2010, a EU news website quoted some interesting points from a study about SMEs: “Small firms which trade internationally create more jobs and are more innovative. However, just one in four SMEs has exported in the last three years, prompting the European Commission to promote “internationalisation” in its forthcoming innovation strategy…there is concern at the low ... Read More »

Small States: From caterpillars to butterflies (Part 2)

In the first part of our article, we argued that although today most states can be considered to be small, for historical reasons academic studies still look at small as being “sub-optimal” and reduced versions of the larger states which dominate the international political and economic order. Moreover, there have been relatively few studies to assess and determine the sources ... Read More »

Business Intelligence – factors, features and flaws

Lorenzo Mule Stagno

My use of the term Business Intelligence encompasses not only computer-based decision support systems, but a compendium of information and knowledge that is required in business. I am therefore using the term in its most basic and literal form. The tech-oriented dominion of the term is understandable, if not misplaced, since it was conceived, and evolved, from an effort of ... Read More »

Monitoring Customer Satisfaction

The necessity to monitor and measure customer satisfaction comes from the fact that one of the key elements of organizational success is the customer’s satisfaction with the organization and its products.  The information obtained from monitoring and measuring customer satisfaction can help identify opportunities for improvement of the organization’s strategies, products, processes and characteristics that are valued by customers. Such ... Read More »

Development of a Corporate Social Responsibility Culture in a Globalised Economy

1.0          Introduction In the recent years the term “Corporate Social Responsibility (CSR)” became an important buzz word for marketeers and an integral part of their marketing strategies. The unfortunate thing is that very few marketeers and corporate strategists really understand the real meaning of CSR.  It goes much more beyond the occasional support to a humanistic initiative. If an organisation ... Read More »